Technology drives marketing and sales, especially in fashion industry. We believes e-commerce and social media marketing should not be the only tools to build brand awareness and to generate sales. And Luxe continues to be innovative and is one of the first companies in the US that combines home shopping channel type of marketing with new social media technology, live-cast. It is able to achieve enormous success in both sales volume as well as brand exposure in Chinese and Chinese American market niche. Since launching its live-cast channel in the beginning of 2017, we have gained more than 25,000 customers who have regularly made purchases this way, and it’s only been 8 months. We expect to double this number by the end of the year.

And Luxe has worked with dozens of brands and placed impressive orders with them through these types of live show/sell events. We place orders and make payments like any other retailers, and our fulfillment center in New York takes cares of the rest.

For And Luxe, through this type of event, we can see Chinese customers' reaction to a certain collection and receive thousands of comments and feedbacks on its products during each show. It gives us tremendous insights and knowledge on customers preferences. This is invaluable market data and research which we can also share with the brands we work with. After a few live show/sells, we can then move to the next level of cooperation, which is buying for Chinese market. Please click contact us if you’d like to work with us.