U.S. retailers scramble to crack the code on livestream shopping events
By Lauren Thomas & Annie Palmer May 03, 2021
CNBC dives into the live streaming industry and interviews And Luxe Inc CEO & Co-founder, Mark Yuan on the future of live streaming in the US and its potential growth. Read More
‘Livestreaming is the future’: Shanghai Fashion Week embraces a physical-digital format
By YALING JIANG April 09, 2021
Zoe Zhang, co-founder of New York-based live stream commerce consultancy and tech solutions company And Luxe, said she hopes industry players in Europe and the Americas will take note of live streams’ potential to be impactful. “Now that everyone thinks fashion week is dead, why can’t we turn to live streaming?” Read More
Livestreaming, Still Niche, Grows as a Tool for Retailers
By Jackie Snow March 14, 2021
The New York Times author Jackie Snow wrote about the growth of live commerce and how it can be an asset and used as a tool for retailers. Mark Yuan was featured as an expert in live streaming as he gives opinions on where the trend is heading in the future. Read More
Live Streaming Drives $6 Billion USD In Sales During The 11.11 Global Shopping Festival
By Lauren Hallanan Nov 16, 2020
This article written by Lauren Hallanan features our co-founders Mark Yuan & Zoe Zhang as they are interviewed for their expertise about the current state of Live Streaming and how it acts as the main driving force behind China’s 11.11 shopping festival. Read More
Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
by Lauren Thomas Nov 10, 2020
When just three people, Zoe Zhang, Mark & Ginny Rongshuang Gao with no e-commerce retail experience managed to sell 700+ pairs of shoes in three hours with no support or equipment, other than a cell phone and a laptop, that’s game-changing. That was 4 years ago, and it was the beginning of And Luxe’s pioneering journey in this fast-growing e-commerce model. Since then, our team has come a long way. Read More
Speaking at a Live Webinar Co-hosted WPP & Alibaba Group
Oct 7, 2020
And Luxe Inc’s co-founders, Mark S. Yuan & Zoe Yu Zhang spoke as two of three panelists and live stream commerce experts at an interactive live webinar co-hosted by WPP, world’s largest advertising agency, and Alibaba Group , worlds biggest e-commerce marketplace.
During the webinar, Mark shared why he believes live commerce should be one of the most important and indispensable business models all brands, retailers and corporations must include into their existing business structure. Live commerce’ success will not be limited to the Asian market, this new way of marketing will change the way brands connect and sell to their consumers everywhere. Zoe, Mark and the And Luxe Team also demonstrated what makes live commerce the most effective marketing tool and why consumers love it so much via a real live shopping demonstration. Watch the Webinar
Alexander Wang & Vivo Live Marketing Event
Sep 16, 2020
And Luxe Team was hired to plan, coach, execute and direct the much anticipated Vivo x Alexander Wang Collaboration Live Stream Marketing Event on 09.16.2020. Zoe Zhang and the team executed the objectives of this live show flawlessly and delivered amazing results for this project.
Vivo, as the industry-leading smart device manufacturer in China, and Alexander Wang as the hottest luxury US fashion brand in the past 15 years collaborated on a limited edition cell phone: Vivo X50 Pro Plus by Alexander Wang. Both incredible companies chose to use live stream as the most effective medium and And Luxe Team as the best team to execute this collaboration, increase brand awareness and elevate the brand image, and they succeeded. See More
Shoppable Livestreaming Is The Rage In China. Will It Take Off In The U.S.?
by Richard Kestenbaum Aug 19, 2020
Selling products by video is not new, Home Shopping Network and QVC have been doing it for decades. But shoppable livestreaming is more than just video, it’s two-way; viewers don’t sit passively, they interact both with the presenter and with each other. Even when the viewers are complete strangers, viewers chat with each other and share opinions about whether to buy products and how to use or wear them. It is an instant community where interested consumers connect and purchases can be made instantaneously. Shoppable livestreaming doesn’t require a studio and any good camera (or almost any mobile device) can make it happen from virtually anywhere. Read More
Livestream Shopping: Can New Tech Save Sales in Fashion?
by Glenn Taylor Aug 11, 2020
Sourcing Journal’s Glenn Taylor wrote about the livestream shopping. Zoe Zhang and I were featured in this article as livestream commerce consultants and experts.
Here is an excerpt: “……Yuan cited a familiar axiom offering some context to how livestream shopping platforms must educate potential retail clients on how the technology can help: “Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime.” In other words, whether a retailer is planning on livestreaming on Alibaba or Instagram Live, And Luxe carries out a mission to not only serve as a livestreaming platform, but encourage brands to consider what products, visuals and people best engage their target shoppers on the other side of the screen……”.
How to Best Leverage Livestreaming: Takeaways from brands
On July 15, 2020, And Luxe Inc co-founders, Mark Yuan & Zoe Zhang were invited to speak at a Live Webinar organized by Alibaba Group as live streaming experts & consultants. “Live Streaming allows you to sell anything, from wine to travel services, street food to real estate, from anywhere, anytime,” said Zoe Zhang, co-founder of NYC-based livestreaming consulting company And Luxe.
And Luxe Inc co-founders, Zoe & Mark shared their expertise for live stream commerce as the panelists in a live webinar event organized by Alibaba group. As the industry leading pioneer in live stream commerce in the US and consultants for many major corporations and brands, they demonstrated why it is more relevant and urgent than ever during the pandemic for companies to build and sell to their customer base interactively, socially, efficiently, remotely and creatively through live streaming and virtual marketing. NOT just for the China market, but also for their customers in the US, both the end-consumers and wholesale accounts alike. Please enjoy the Webinar. Watch the Webinar
Successful Charity Live Streaming Event with Diane Von Fürstenberg
And Luxe Raised Money to Support the Fight Against the Spread of Novel Coronavirus.
Helped Kim Kardashian Launched Her First Live Stream
And Luxe Inc together with TMALL Global and Alibaba PR Team help to prepare and launch Kim Kardashian’s KKW fragrance line in China and her products were sold out in a few hours.
Share Cross-border e-Commerce at Harvard Business School, Twice
Speaking on And Luxe’s experience and its innovative approach helping brands to test and enter into Chinese market at Harvard Business School to dozens of top executives from some of the most well-known global companies in the world. These executives wanted to learn how to reach and build its customer base on a very social and grass-root level, and And Luxe offers concrete, actionable, low cost and no-risk solutions to them.
Small U.S. Brands Try Cracking The China Market With Live Streams
by Peter Carbonara May 10, 2018
On And Luxe’s stream, viewers not only could see Zoe showing off the bags for about two hours and comment on what they liked and didn’t like in real time, but also could buy instantly. Read More
Making a six-figure sum in a single weekend
By Bernadette Young, October 17 2018
China’s booming middle class is an enormously lucrative market for any Western brand – but it can be really tough to break in to the market. Fashion entrepreneur Sandy Friesen has found a unique solution. Normally, it would take her weeks to sell 100 bags in the US – but by live-streaming her products to 20,000 people at once, she can drum up that kind of demand in a matter of minutes. Watch Video
Welden Taps Into Chinese Market Via Taobao ‘Live-streaming’ Platform
By WWD Staff on May 2, 2018
If husband and wife team Mark Yuan and Zoe Zhang, founders of And Luxe Inc., stop to check out fashion apparel or accessories at a trade show booth and they are “wowed” by any of the offerings, there’s a good chance that brand’s product will be selling out in China. Read More
How influencer Zoe Zhang drives retail sales on Alibaba’s Taobao
by HILARY MILNES APR 3, 2018
In China, e-commerce livestreams starring key opinion leaders (the equivalent of the Western influencer) have serious selling power on platforms like the Alibaba-owned marketplace Taobao. Now, these influencers are using the format to put smaller U.S.-based brands on the map in a market they otherwise wouldn’t be able to break into… Read More
How influencer Zoe Zhang drives retail sales on Alibaba’s Taobao
by Ruonan Zheng May 13, 2018
A young designer brand from Connecticut called Welden recently made a striking debut in China via livestream, generating nearly $300,000 of sales in just two days. Zoe Zhang and Mark Yuan, co-founders of And Luxe Inc., a US-based retailer focused on introducing high-end fashion and accessory brands to Chinese consumers, has put together the livestream for Welden. They have partnered with Taobao global since April 2017, and frequently leverage the platform to help over 80 brands like Welden enter the Chinese market.Read More
Here’s how Alibaba helps US brands reach a half-billion consumers in China
After discovering her line at a trade show, a Taobao Partner led by well-known Chinese internet influencer company And Luxe Inc. bought pieces to sell on the Alibaba B2C platform. The partner then set up a livestream for Friesen to interact with customers from her own living room. …….Most importantly, the interactive livestream gave Friesen instant product feedback. Customers asked for “everything red” and “small sizes and shapes.” There was no question about the livestream’s success. Friesen sold four month’s worth of handbags in the first 15 minutes. Read More
American Fashion Brands Aim to Expand to China via Live Streaming
by 王天僚 May 14, 2018
Translation “As a three-year-old brand, Welden’s revenue was around 2 million dollars in 2017, but with the help and representation of Mark and Zoe from And Luxe Inc, it will finally be profitable in 2018”. Read More
And Luxe Story Featured as The Best of 2018
From our first Olympic Games to the latest AI technologies, here are some highlights from a very big year for Alibaba. Read More